
Decipher Media Research (DMR) are the UK's pre-eminent new media and consumer technology research team.
Operating from Decipher's ground-breaking media R&D facility, iBurbia Studios, the DMR team have pioneered new qualitative and quantitative research techniques for online, interactive and IPTV content and advertising.
Contact Hamish McPharlin, DMR's Director of Research, for more information, or explore the following to see what we can do for you.
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Quantitative Services
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Usability ServicesDecipher's usability testing programme encompasses emerging technology, including App Testing, EPG's, mobile, websites, and concept testing. |
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Case Studies
- Measuring Social Ad Effectiveness / Unruly Media
- Tellyport - Thinkbox
- Advertising Effectiveness - Sky and IAB
- Youtube Promoted Videos
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive - Viacom
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
Related Publications
- Just how disruptive are Smart TV's? - White Paper
- Reaching the connected consumer - Media Coverage
- Rovi Study: Connected TV advertising drives higher brand favourability and awareness - Media Coverage
- Set top boxes fighting threat of web and smart devices, says new Decipher report - Media Coverage
- STBs trump Smart TVs for catch-up - Media Coverage
- Decipher Insight Featured at Connected TV World Summit 2013 - Media Coverage
- The Collision of Music and TV - Report
- Mediabug - Wave 2 2013 - Report
- The stakes are high in the 'TV everywhere' land grab - Media Coverage
- 10 characteristics of Connected TV owners, and why advertisers should care - Media Coverage
- The Future Media Blog








