Decipher Media Research (DMR) are the UK's pre-eminent new media and consumer technology research team.
Operating from Decipher's ground-breaking media R&D facility, iBurbia Studios, the DMR team have pioneered new qualitative and quantitative research techniques for online, interactive and IPTV content and advertising.
Contact Hamish McPharlin, DMR's Director of Research, for more information, or explore the following to see what we can do for you.
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Quantitative Services
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Usability ServicesDecipher's usability testing programme encompasses emerging technology, including EPG's, mobile, websites, and concept testing. |
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Case Studies
- Measuring Social Ad Effectiveness / Unruly Media
- Tellyport - Thinkbox
- Advertising Effectiveness - Sky and IAB
- Youtube Promoted Videos
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive - Viacom
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
Related Publications
- Connected TV ads give 6% incremental reach - Media Coverage
- Advertising on Xbox - White Paper
- The dramatic impact of social video recommendations on Brand Metrics - Unruly/Decipher Research - Media Coverage
- Video ads designed specifically for digital boost purchase intent by 25% - Media Coverage
- Unruly/Decipher study sees brand recall improve with social video recommendations - Media Coverage
- Original Branded Content Gives Best Ad Value, Says Specific Media / Decipher study - Media Coverage
- UK engaging with Smart TVs - Media Coverage
- Rovi and Decipher Reveal UK Smart TV Ad Study Findings - Media Coverage
- IPC Media launches Decipher research into premium content website - Media Coverage
- IPC touts portrait ad formats to boost 'engagement' - Media Coverage
- The Future Media Blog






