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Reports & Events
Decipher creates a small number of highly specialist media events and reports, based on our constant media and technology evaluation:
Latest Reports
The Collision of Music and TV
by Lloyd Mason, May 2013
This 2-hour evening workshop outlines the implications of technology evolution for those involved in providing music through TV services, and their audiences. Select to purchase one ...more
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Mediabug - Wave 2 2013
by Hamish McPharlin (Dr.), May 2013
Mediabug is a twice yearly research & insight tracker following the evolution of the UK media consumer. Wave 2, 2013 report out now.
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The Changing Face of TV Advertising, Public Session – 9:30-12:30, 26th June 2013
by Lloyd Mason, April 2013
This 3-hour specialist focus workshop outlines where and when advertising innovation can happen on UK TV and examines the implications of data, targeting and addressability. Select to ...more
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FutureMedia 2013 - Quarter 1 'Building the Connected Home'
FutureMedia 2013 is Decipher’s quarterly review of the key evolutionary trends, technology innovations, and commercial events affecting the digital media industry in UK and Europe. FutureMedia ...more
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Mediabug - Wave 1 2012
by Hamish McPharlin (Dr.), November 2012
Mediabug is a twice yearly research & insight tracker following the evolution of the UK media consumer. Wave 1, 2012 report out now.
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Case Studies
- Measuring Social Ad Effectiveness / Unruly Media
- Tellyport - Thinkbox
- Advertising Effectiveness - Sky and IAB
- Youtube Promoted Videos
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive - Viacom
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
Related Publications
- Just how disruptive are Smart TV's? - White Paper
- Reaching the connected consumer - Media Coverage
- Rovi Study: Connected TV advertising drives higher brand favourability and awareness - Media Coverage
- Set top boxes fighting threat of web and smart devices, says new Decipher report - Media Coverage
- STBs trump Smart TVs for catch-up - Media Coverage
- Decipher Insight Featured at Connected TV World Summit 2013 - Media Coverage
- The Collision of Music and TV - Report
- Mediabug - Wave 2 2013 - Report
- The stakes are high in the 'TV everywhere' land grab - Media Coverage
- 10 characteristics of Connected TV owners, and why advertisers should care - Media Coverage
- The Future Media Blog
