Research
The media industry is a rapidly changing environment.
With Video on Demand gaining traction as an advertising vehicle, and new media devices increasingly hitting the market, it is important to know the impact on your industry.
Decipher Research conducts both ongoing and bespoke studies into media, digital strategy, and emerging technologies . It can build and launch online surveys, conduct focus groups, and also design and run controlled studies on a large scale. With its finger on the pulse of new media, Decipher prides itself on developing canny methodologies that get to the bottom of the emerging digital market.
Contact our Director of Research for more information, or explore the following to see what we can do for you.
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Quantitative Services
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Usability ServicesDecipher's usability testing programme encompasses emerging technology, including EPG's, mobile, websites, and concept testing. |
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Case Studies
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
- Sky Media Red Button Evaluation Case Study
- Sky Media Green Button Evaluation Case Study
- Tiscali Homechoice PVR Usability Case Study
- Telewest NTL VOD Evaluation Case Study
Related Publications
- Red Button Is Thriving - NMA July 2010 - Media Coverage
- Netflix, their international strategy and what it means - NMA May 10 - Media Coverage
- Sweet Little Lies - NMA March 2010 - Media Coverage
- Can We Make On Demand Pay? - NMA March 10 - Media Coverage
- Andrew Walmsley on Digital: Difficult viewing - Marketing Magazine March 10 - Media Coverage
- Homing In On Viewers - Chris Ellery reports in Marketing Magazine Feb 10 - Media Coverage
- The Great 3D Debate - NMA Feb 10 - Media Coverage
- Should Adversiters Like HD? Alasdair Reid reports in Campaign - Feb 10 - Media Coverage
- How To Manage A VOD Archive To Keep Viewers Watching - NMA Jan 10 - Media Coverage
- The Best Parties of The Week - Media Coverage
- The Future Media Blog






