Qualitative Research


Decipher offers end-to-end qualitative research services, from facilities, to research design, to design of stimulus media for use in sessions.

 

Specialising in emerging media, Decipher is positioned well to apply its research techniques to audience research, usability, EPG's, start up platforms, websites, and concept testing.

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Focus Groups at Decipher's iBurbia Studios facility

 

Our qualitative services include:

  • Research methodology design
  • Recruitment
  • Development of Stimulus
  • Moderation and Facilities
  • Session Recording
  • Analysis and Presentation of results

Our Expertise


Decipher has created a unique approach to evaluating existing and emerging media. We combine research excellence with unrivalled technical and interactive knowledge.

Our focus group expertise benefits the following three strands of research activities:
  • The Decipher Group seek out and use the new and evolving innovations on TV and other digital platforms. The technology available at our iBurbia studios gives us a unique perspective on digital media and how consumers use them.
  • Through our self-commissioned future media work we can bring unique insight to broadcasters, platform operators and media agencies.
  • Our relationships with a wide range of clients across diverse interest groups provide our clients with unique benefits. As well as cross pollinating thinking between these groups we have exclusive access to new technologies and software.


Qualitative Tools

 

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iLoop

A ground breaking research process which ensures any interactive ad is seen, understood and enjoyed in the way that an advertiser expects... read more »