Concept Projects
Decipher runs bespoke and ongoing concept projects in the UK, or across Europe.
Decipher devises innovative methods for running projects and collecting information. We use new technologies as much as possible, to bring you close you as close to the research as possible.
Some of the methods we use are:
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Online Hubs:
For concept projects, we commonly create online hubs for clients to access data and discuss findings.
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Social Networking:
Decipher has a social networking site that is used for ethnographic and in-home studies. Respondents are signed up to the site, and all discussions, blogs, and videos all contribute to the results

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Online Reporting:
Clients can log in to Decipher Surveys via their browser to watch and analyse results as they happen. In cases of quant surveys, clients can analyse results on the fly.
Past Projects
Take a look at some of our past projects:
Tellyport
Decipher's Tellyport was a 2 month in-home study that explored the world of Connected TV's. A set of mainstream homes played with Connected/3D televisions and devices and fed back information on the future of connected viewing. read more » |
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Digital Drive
Decipher's Digital Drive was a 6 month in-home study that used a series of innovative research techniques to explore the future of the digital home. This study was awarded silver in the category Best Use of Research at the 2008 MediaWeek Awards... read more » |
Case Studies
- Youtube Promoted Videos
- Interactive Broadcaster Consortium
- Digital Drive - Viacom
- ITV Red Button Research Case
- Sky Media Red Button Evaluation Case Study
- Sky Media Green Button Evaluation Case Study
- Tiscali Homechoice PVR Usability Case Study
- Telewest NTL VOD Evaluation Case Study
- Aggregator TV Concept Testing Case Study
- Telewest NTL VOD Usability Case Study
Related Publications
- Just how disruptive are Smart TV's? - White Paper
- Reaching the connected consumer - Media Coverage
- Rovi Study: Connected TV advertising drives higher brand favourability and awareness - Media Coverage
- Set top boxes fighting threat of web and smart devices, says new Decipher report - Media Coverage
- STBs trump Smart TVs for catch-up - Media Coverage
- The stakes are high in the 'TV everywhere' land grab - Media Coverage
- 10 characteristics of Connected TV owners, and why advertisers should care - Media Coverage
- Wiggin publishes new Digital Entertainment Survey results - Media Coverage
- Pay TV homes could cannibalise online VOD viewing, says Decipher research: Mediabug - Media Coverage
- Unruly Launches World's First-Ever Social Video Lab - Media Coverage
- The Future Media Blog



