The 'Antenna' Programme
In an increasingly open and competitive market it’s imperative that you get to grips with your competitor’s products and the technology behind them. You need to ask yourself one question: am I ready to deal with the competitive pressures of this fundamentally altered landscape? If you have a shred of doubt, you'd better get down to iBurbia Studios.
If you don’t know your GUI from your AVOD iBurbia Education can help. iBurbia Education offers a syllabus of ‘Technology Immersions’ that will introduce you to the new TV services and products driving change in traditional media markets. In each of these sessions a consultant will deliver a product demonstration of new and emerging technologies while addressing the strategic issues they raise.
We cater for individual as well as groups. Our current clients include major TV platforms, broadcasters and content owners from the across the UK, US and Europe. So it's quite likely you're clients and competitors have already paid us a visit. Don't put yourself at a disadvantage.
You can see a list of the TV platforms, games consoles and mobile devices we have in the studios here. Below is an outline of our Immersion syllabus. Click an icon to learn more.
Entry Level | |
| The Emerging TV Landscape
| A introduction to the emerging future of digital TV in the UK. including video on demand (VOD), on demand ad products, interactivity and the arrival of games consoles and mobile connectivity. Despite being an introductory immersion, we run these sessions at the level of those attending, from recent graduates to exec board. |
Specialist Focus | |
| Programming and Content
| This series of workshops evaluates the emerging TV landscape from the perspective of programme makers, channel commissioners, schedulers and rights holders. |
| Advertising and Marketing
| The Advertising and Marketing Immersion looks at the evolving landscape from the perspective of the advertising and marketing community |
| Distribution and Devices
| The Distribution & Devices strand is focussed on products and the technology that powers them. It's a good starting point for anyone wanting to understand the evolution of TV platforms, 3 Screen strategies and the basic commercial arguments driving them |
| EPGs and Interfaces
| The battle for eyeballs starts in the EPG - this immersion introduces the creative and commercial issues raised by the evolution of EPGs from functional device to prime real estate. |
| Bespoke
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BespokeWant something a little more specific? We've recently delivered immersions suited to specific team and project needs. Contact us and we'll produce a session just for you. |
Contact This e-mail address is being protected from spambots, you need JavaScript enabled to view it to discuss how our immersion programme can benefit you.
Case Studies
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
- Sky Media Red Button Evaluation Case Study
- Sky Media Green Button Evaluation Case Study
- Tiscali Homechoice PVR Usability Case Study
- Telewest NTL VOD Evaluation Case Study
Related Publications
- Red Button Is Thriving - NMA July 2010 - Media Coverage
- Netflix, their international strategy and what it means - NMA May 10 - Media Coverage
- Sweet Little Lies - NMA March 2010 - Media Coverage
- Can We Make On Demand Pay? - NMA March 10 - Media Coverage
- Andrew Walmsley on Digital: Difficult viewing - Marketing Magazine March 10 - Media Coverage
- Homing In On Viewers - Chris Ellery reports in Marketing Magazine Feb 10 - Media Coverage
- The Great 3D Debate - NMA Feb 10 - Media Coverage
- Should Adversiters Like HD? Alasdair Reid reports in Campaign - Feb 10 - Media Coverage
- How To Manage A VOD Archive To Keep Viewers Watching - NMA Jan 10 - Media Coverage
- The Best Parties of The Week - Media Coverage
- The Future Media Blog

