White Papers
Decipher has a busy programme of research and analysis that helps keep its consultants and its clients informed about the latest trends in technology and consumer behaviour.
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Latest White Papers
- Why Should Advertisers Care About Canvas
- by Nigel Walley, May 5, 2009
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The TV industry has spent much of 2008 and 2009, assailed by project names for initiatives that were supposedly intended to revolutionise UK television. Project Kangaroo, ...more - Everything On Demand - TV VOD Review
- by Tendayi Chivero, February 18, 2009
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The summary output from Wave 13 of Decipher's Future Media Research Programme, the 'Everything On Demand' White paper highlights emerging consumer behaviour around TV content and TV ad ...more - MyMedia - TV On The Web
- by Nigel Walley, December 18, 2008
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The summary output from Wave 12 of Decipher's Future Media Research Programme, the 'MyMedia' White paper highlights emerging consumer behaviour around TV content and TV ad models on ...more - DTO vs AFD: More Acronyms, More Consumer Trends?
- by Hamish McPharlin, May 24, 2006
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It has been a busy first quarter for broadband TV, particulary with regards to (legally) acquiring TV shows and films via a web site. First came ...more - Broadband Video - A Consumer's Perspective On Different TV Models
- March 24, 2006
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In this White Paper Decipher provides an overview of emerging online TV Models from both sides of the Atlantic. Using insight from Wave 6 of Decipher's ...more