Reports & Publications

by Nigel Walley, May 2009

Decipher cast a critical eye over the plans by the BBC and ITV to launch on-demand content on Freeview and Freesat set top boxes. Our review ...moreDecipher cast a critical eye over the plans by the BBC and ITV to launch on-demand content on Freeview and Freesat set top boxes. Our review takes the interests of the advertising community as our starting point. ...less

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March 2009

The March Bulletin looks at a range of headline issues including the implications for advertisers of Project Canvas, and explains newly announced TV advertising formats such ...moreThe March Bulletin looks at a range of headline issues including the implications for advertisers of Project Canvas, and explains newly announced TV advertising formats such as Green Button advertising on Sky. ...less

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by Alex Street, February 2009

The February Bulletin reflects on the decision by the competition commission not to grant permission to the Kangaroo consortium and also explains new TV ad concepts ...moreThe February Bulletin reflects on the decision by the competition commission not to grant permission to the Kangaroo consortium and also explains new TV ad concepts such as Targetted Substitional Advertising (TSA) as recently announced by Sky. ...less

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January 2009

The Decipher Bulletin is a regular Decipher review of key events or technology launches that clients will have seen covered in the trade or national press. ...moreThe Decipher Bulletin is a regular Decipher review of key events or technology launches that clients will have seen covered in the trade or national press. Each bulletin provides Decipher's unique perspective of the relevance and potential of each initiative covered. ...less

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by Nigel Walley, September 2007

The Summer 2008 Edition covers such topics as Video On Demand, Branded Content, Virtual Worlds, Social Networking & Gaming and more.

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