Case Studies
Latest Case Studies
- Interactive Broadcaster Consortium
- March 10, 2009
Decipher's red button advertising research for a consortium of UK broadcasters who sell interactive TV (iTV) advertising. - ITV Ad Innovation
- by Alex Street, March 9, 2009
Summary of Decipher's work running ITV's Ad Innovation programme. - Digital Drive
- by Hamish McPharlin, October 10, 2008
In Digital Drive, we recruited 15 households in 3 major conurbations across the UK and upgraded them to the most advanced digital media infrastructure available to ...moreIn Digital Drive, we recruited 15 households in 3 major conurbations across the UK and upgraded them to the most advanced digital media infrastructure available to them. Essentially, we were attempting to ‘fast-forward’ two years in order to capture an holistic view of digital media use in 21st century homes ...less - ITV Red Button Research Case
- August 10, 2008
Decipher's Qualitative Research project to understand audience needs and drivers around red button content on the Sky Platform. - National Grid Wireless Case Study
- by Nigel Walley, May 9, 2008
A Scenario Planning project looking at broadcast revenues in the UK market over the next 12 years up to 2020.
