Advertising on Xbox
The Xbox 360 has become a fixture in many households around the UK, and is so much more than simply a gaming console. Rather it offers both entertainment and social media functionality, with over 50% of time spent using the device being for an activity other than gaming. Xbox now offer the chance to advertise of several of its menu screens, with varying levels of richness and functionality around the ads. This development has important implications for commercial broadcasters, presenting both an opportunity to market their own content, and a threat to their own advertising sales.