The Summer Edition, 2008
by Nigel Walley - Sep 2007
Download PDF (1.02 MB)
Corporate Subscription: £1500.00
(20 copies of both recent editions)
Corporate Copies (50): £5000.00
Single Copy: £500.00
Topics covered include:
1. Branded Content
- Review of VOD Ad models - intrusive and non-intrusive
- Review of branded content by genre and by brand
- Second generation Interactive TV
- T-Commerce - does IPTV make a difference?
- Bitesize TV
- Search and Branded VOD
- The PVR versus VOD
- The link from VOD to mobile
- Recommendations for broadcasters, advertisers and platform operators
2. Social Networking & Gaming - Implications for Advertisers and Media Owners
- Review of broadcaster channels in user-generated content portals
- The marketing verses incremental revenues debate
- User-Generated Content portals on TV - Implications for broadcasters, programme makers and advertisers
- Consumer Reactions to Social Networking Services & User-Generated Content
- Alternate Reality Gaming & Second Life - should advertisers care?
- Recommendations for broadcasters, advertisers and platform operators
3. Video On Demand
- Overview of the VOD landscape
- Evaluation of pull vs push VOD
- Analysis of new advertising and content models
- Implications of this new landscape for broadcasters, advertisers and platform operators
4 The Latest Industry Stats For the UK
- Digital Takeup
- Market Share of TV Platforms
- Share of Homes with VOD on Main TV
- Market Share of Personal Video Recorders (PVR's)
- Broadband Penetration
- Top UK Websites
- Mobile Usage
- Market Share of Mobile Subscriptions
- Other data surrounding ownership and usage of media playing devices (e.g. iPods, Slingbox, etc)