Media Coverage
Decipher consultants regularly contribute to the media and research trade press, and appear on a variety of TV and radio programmes covering media change:
Latest Media Coverage
- Red Button Is Thriving - NMA July 2010
- by Nigel Walley, July 29, 2010
Download PDF ()
Something sad in the world of new media made me think of Lithuania this week. When the Russians invaded the country in 1940, the ...moreSomething sad in the world of new media made me think of Lithuania this week. When the Russians invaded the country in 1940, the Lithuanian ambassador to the UK managed to transfer the title of its embassy to his own name so the Russians couldn’t expropriate it. For 50 years the increasingly frail old man and his little team opened the embassy every day and literally kept the flag of Lithuania flying. ...less - Netflix, their international strategy and what it means - NMA May 10
- by Alex Street, May 27, 2010
Download PDF ()
The nature of competition in pay TV markets could be about to change. Internet-enabled TVs and connected devices represent a fundamental change to the ...moreThe nature of competition in pay TV markets could be about to change. Internet-enabled TVs and connected devices represent a fundamental change to the way content is distributed and markted to the viewer. I’d like to address these issues by looking at one company’s attempt to build a hybrid distribution strategy that capitalizes on the growth of internet-enabled devices connected to the TV set. ...less - Sweet Little Lies - NMA March 2010
- by Nigel Walley, March 28, 2010
Download PDF ()
Martin Johnson, the England rugby coach stood in front of the cameras after the England Scotland game at the weekend and said that he ...moreMartin Johnson, the England rugby coach stood in front of the cameras after the England Scotland game at the weekend and said that he saw improvement in the England team. Like most of the English fans, who had just watched a dire display of turgid rugby, I gulped in shock and stared at the screen feeling very uncomfortable. ...less - Can We Make On Demand Pay? - NMA March 10
- by Alex Street, March 18, 2010
Download PDF ()
In the last couple of articles I’ve addressed both the supply and demand-side of TV VOD. In this article I’d like to use some ...moreIn the last couple of articles I’ve addressed both the supply and demand-side of TV VOD. In this article I’d like to use some figures from Trefis to determine what VOD is contributing in terms of value. Trefis estimates the intrinsic value of a company through its stock and estimates how a company’s products impact its stock value. In this article we’ll look at VOD, HD, PVRs and triple play and determine to what extent these products are drivers of value and how much they are truly worth.
...less - Andrew Walmsley on Digital: Difficult viewing - Marketing Magazine March 10
- March 3, 2010
A surfeit of 'must-see' TV means that watching some series feels more like a chore than a pleasure.
