Future Advertising

New capabilities are arriving on TV that will have a dramatic impact on the industry’s ability to deliver brand advertising to consumers.  On-demand capability, interactivity, and targeted advertising are all now technically possible and being brought to bear on commercial content.  However, the industry does not yet know how to deliver, measure, value or sell these new formats.  Decipher’s work with these emerging advertising formats is pushing the markets’ understanding of the nature and purpose of these new techniques.

Decipher Contact: Adrian Stroud