Media Coverage

Latest Media Coverage

Reaching the connected consumer

by Hamish McPharlin (Dr.), June 13, 2013
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often ...moreWe spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Martin Galvin, director of trading and platforms for Specific Media. Yet the challenge of reaching the connected consumer is the same as it ever was. If we can make sure that their consumption dictates the plan, rather than vice versa, we should be able to thrive ...less

Rovi Study: Connected TV advertising drives higher brand favourability and awareness

June 6, 2013
Rovi Corporation has released the latest findings from its UK connected TV advertising study to reveal that consumers exposed to ads that use the ...moreRovi Corporation has released the latest findings from its UK connected TV advertising study to reveal that consumers exposed to ads that use the full capabilities of a connected TV platform are significantly more affected than those that are not. ...less

Set top boxes fighting threat of web and smart devices, says new Decipher report

June 3, 2013
Decipher's bi-annual MediaBug report has revealed set top boxes are still the consumer's first choice for accessing catch-up TV, ahead of Smart TVs.

STBs trump Smart TVs for catch-up

May 30, 2013
New data from MediaBug, Decipher’s bi-annual media tech tracker have been released today.

Decipher Insight Featured at Connected TV World Summit 2013

by Lloyd Mason, May 21, 2013