The Decipher Concept is made up of a group of seperate media strategy and research companies specialising in emerging, digital media. We are an independent and objective source of intelligence and analysis on technology based communications and entertainment. We are not technologists, but focus on understanding technology for marketing led businesses. The key strength of the Decipher companies is our understanding of the new business and marketing models emerging at the point where consumers and technology interact.
Decipher’s approach is to combine consumer research and insight with technology analysis. We deliver proposition development and commercial modelling in an applied approach to establishing value in the emerging media economy.
Decipher works with a range of broadcast clients including: The BBC, Sky, ITV, Channel 4, Channel 5, Viacom, Turner and Disney. We work with media platforms such as BSkyB, Virgin Media, 02, TalkTalk and BT. Our brand marketing clients include Tesco, Vauxhall, Bacardi and Proctor & Gamble.
Decipher’s research and insight makes bridges between two worlds, media and technology, divided by a common language.